First Impressions Signage and Communication
In this workshop, we hear from Paul Fleming, the founder of Church Ink, as he talks through some key aspects of First Impressions for our churches. First Impressions, in fact, is not one singular impression, but the culmination of many impressions that your guests experience when they visit your church. Without thinking of first impressions as a series of experiences, we can create holes for guests.
I love the concept of first impressions because, it really is where things start to happen in the growth of a church. This is really like the front lines, which is why we call it the front lines ministry sometimes in some churches. And this is that opportunity that is so critical for people when they walk into your door, all the work that you’ve been doing. It just kind of shows up right here. Some of the things that we think about, over at Church Ink and in relation to first impressions is, you know, how do I help someone from the street to the stage? How do I get them from the time they first pull into the property, to the time they sit in their seats and then all the way back out the door and leave the property?
