How Great Leaders Inspire Others
Most churches and businesses focus their attention on communicating their “what”. What it is that they offer, what kind of experience you will have, and what kind of difference their product or service will make. But focusing on the “what” is a terrible way to inspire people to give their best work. The “what” doesn’t make anyone want to get out of bed in the morning, but the “why” can.
In this video, Simon Sinek shares how most organizations have it all backwards when it comes to communicating what’s important and shares how a simple shift in focus can drastically change the message you give and attract more people to your mission.
